Today we unveil our 35th uniform concept for Notre Dame football. The funny thing is this one shouldn’t have been made. I actually loathe the term “Domers” or “Golden Domers.”

Until today, I can’t remember the last time I used the term. In fact, it’s one of those odd nicknames that is barely used by its own fans. You typically see “Domers” used by opponents fans and usually in a derogatory manner. Roughly 65% of the time it’s used in a sentence that’s about to make fun of Notre Dame.

Putting all that aside, I had an idea and ran with it. We went with a fancy script across the chest and a different font with the numbers than is typically used on Notre Dame uniforms. The “Domer” script is also featured on the helmet, and although it’s difficult to see in white, I actually think it would work well and look like a standard Notre Dame helmet from a distance (and on TV during live plays) but be a cool addition from up close.