Tradition can be a tricky thing. It can come in many different varieties and for football at the University of Notre Dame it acts as both the driver of a successful American institution but also as a tremendous burden for a program coming off its 28th year in a row without a National Championship.

This tug-of-war relationship in South Bend has always been fascinating.

On the one hand the tradition has been a millstone at worst and at best a distraction for the modern student, athlete, fan, and administrator. There’s a reason why I’ve joked in the past if Notre Dame were to put script in its end zones (but what about our site name then!??) they should simply write “Tradition.” Everywhere you go the ghosts of yesteryear haunt campus.

On the other hand, I’m not sure there’s a greater force helping Notre Dame remain in the spotlight than tradition. The Irish have been punching far above their weight in recruiting when juxtaposed with their wins on the field and that’s with a revolving door of poor-to-mediocre recruiters taking up a decent chunk of office space through the years. Over a quarter century after its last title there are still dozens of families raising top football prospects that grow up loving Notre Dame.

Other programs would only be so lucky. Say what you will, but even in 2017 Notre Dame’s most redeeming quality may be that so many people still care.

The administration at Notre Dame has been accused many times through the years of taking advantage of this deep amount of devotion. If they’re not outright ambivalent or antagonistic about football success they’re at least primarily concerned with milking the cash cow, so they say.

However, I wonder how much trust the administration puts in the tradition of Notre Dame not when it pertains to the fans and making money but when it pertains to themselves.

I was thinking back to the mid-1990’s in a time when so many crucial decisions were made which have shaped the current landscape at Notre Dame. Obviously, the most impactful was the “retirement” of Lou Holtz and within the dozens of stories that have been told over the years it’s often said that the leadership at Notre Dame “didn’t care” about football success and even grew combative towards the good, bad, and ugly of winning so many games. There’s also the old adage that no one—not even National Championship winning coaches—can become larger than the school.

This is definitely a case of apathy but is it more a variety of “I don’t care” or is it a “things will eventually come back to winning we just need to readjust without Holtz” mentality?

I’ve become convinced that in the months and years leading up to the departure of Holtz it was strongly a case of reigning in the program, yes, but also a belief that ‘Notre Dame makes the coach’ and that the school’s tradition and place in college football hierarchy was so strong that winning could be achieved without having to deal with some of the excesses of the Holtz years.

Bottom line, I don’t think the school thought it had to bust its tail to find the best coach, to create the best facilities, or to nurture the best strength program in the country.

Just think about what the mentality must have been like at that point in history. The program opened the Loftus Center in 1988, debuted the landmark NBC deal in 1991, and announced stadium renovations and seating capacity increases in 1993. Most importantly, there was evidence stretching back 30 years that the last 3 out of the 4 head coaches were wildly successful on the field. Faust was the lone exception, but wasn’t that just a blip on the radar?

We know better now with hindsight, of course.

Notre Dame effectively shut down for a decade (~1995 to ~2005) which was an enormously grave sin during a time when programs embodied in Oregon were pushing the game to previously unseen levels in off-the-field support and growth. At Notre Dame, facilities were neglected, upgrades turned down, and outfits like Res Life owned an antiquated amount of power over the program. It seems outrageous to say even today but if you were there at the end of the Holtz era you can at least understand why the school went into a shell. It was a terrible decision based on fear but it made sense to some people.

Of course, there were plenty of others who saw the downward spiral coming bit by bit. Recruiting started becoming very peak and valley (for Notre Dame’s lofty standards, at least), national population changes were beginning to shrink the Midwest talent base, the triple option offense was being left behind at both high school and the college level, while television revenues began re-shaping the greater landscape much more than the NBC deal benefited Notre Dame.

An interesting dynamic today is that tradition can be largely seen through the prism of The Quest for the Elite Head Coach. As discussed, we can imagine how the administration could’ve thought the rich tradition of the school meant the future would be peachy. They may have concluded, enormously falsely, that mere “good” (to put it kindly) coaches could come in and keep the train running. Yet, there were plenty of people screaming, “No, a massive effort needs to be made to bring in the best head coach possible.”

Not that the head coach isn’t the most important piece to the puzzle or that those clamoring for the right person in charge weren’t invested in the school’s deep reservoir of tradition but the school itself seemed much more devoted to the sappy customs as the new century began. Several years ago, the administration came out of their slumber and started to innovate once again, or rather catch up with the times. They looked around and said many areas surrounding the program have to improve.

When game week Mass was moved to Friday night

The school has received some major blowback to numerous changes, and with a healthy mix of nostalgia, cries of traditions being trampled upon have been heard for years. We’ve seen a deep relationship between the Quest for the Elite Head Coach and the defense of tradition. In fact, I’d argue this is the defining characteristic of the criticisms today.

This is a situation where, according to skeptics, no one has the right to make any changes to tradition unless you win on the football field. How many times have you read, not necessarily that some change is bad, but that Brian Kelly has no business being able to pull off such a decision?

The optimist can say the school isn’t letting itself become a prisoner of tradition anymore while the cynic can say Notre Dame is more concerned with its brand than winning.

It’s safe to say that skeptics have practically buried everything Notre Dame has done in recent history and that’s a dangerous mindset. Not that you have to love everything that changes but at some point you have to realize there’s a distinct separation between the program and the head coach. Brian Kelly won’t be the coach forever and he’s not the only coach who would favor having the best facilities and support possible. We can perhaps agree Notre Dame may never lead the nation in these categories but it can put forth a legitimate effort.

I get why the skeptics feel that way but it comes from a place of hate just like the school going into a shell in years past came from a place of fear–both put way too much importance on the fickle mistress that is tradition. Tradition has its place and can still be enormously important but so is acting like a major program even if some traditions have to fall to the wayside.

Don’t coaches think the same way, after all? I’d argue Notre Dame spent decades of its existence being the anti-caterer to coaches. “Here’s a list of 200 non-negotiable aspects of tradition you’re not allowed to touch now come coach here because you love the place and we’ll judge you harshly on your public love for this place in addition to your win-loss record.”

That approach worked pretty well in the past but is far less effective when some of Notre Dame’s traditional advantages have been weakened through the years. If you’re truly, deeply concerned about the Irish attracting the best coach possible it’s always seemed hilariously foolish to parade around this golden image of Notre Dame that can never change—take it or leave it.

And if a head coach decides to leave it guess who gets blamed?

Yes, tradition is the battleground through which we’re questioning how you build Modern Notre Dame. This was never going to be an easy process at a school that (in some sectors) takes pride in thinking the un-cool is cool and that has a fetish with not changing with the times. In fact, by the mid-1990’s Notre Dame had made a cottage industry out of being old-school only to suddenly wake up and realize such a backward looking outlook was terribly self-defeating.

It was always going to be a difficult process which is why you often see criticisms of the football program leaking over into other areas. For example, the school has apparently lost its Catholic identity and the campus has become an unrecognizable mess. Would you believe everything is wrong with Notre Dame?

Here’s a real quote, for reference:

“It was simple, basic football played by a team wearing simple, basic uniforms in a simple, basic stadium, and it was beloved by all who were privileged enough to be there.

…Perhaps the turf, the ‘tron, and the jock rock are necessary accommodations to the times. Trying to use those gimmicks as a distraction from subpar football, however, should never be acceptable.”

You can see how the tradition of the past is romanticized. For as much as today’s situation is described as selling something plastic this look back is just as puffed up and glossed over. The times were “simpler” and everyone agreed on all the issues of the day. It was a “basic” time, free from dissent and disagreement. This isn’t a school’s constituents who popularized a “Dump Devine” campaign in the middle of a National Championship season, after all.

One could argue that Notre Dame benefits from history but suffers from tradition. The school’s long history of winning has been at the forefront of college football for multiple generations but as that winning has slowed down there’s a cause to protect the school’s traditions to an even greater degree.

That’s why when traditions change there’s an immediate call-back to winning. The insular attitude doesn’t see change as a way to move forward and even help winning down the road. The insular attitude views change as an excuse—as a ploy to comb over a lack of winning.

No school suffers from this mindset more than Notre Dame. The crossroads of the game, results on the field, the past, and the culture of the school have created a unique attitude unlike any other in its passion and yearning for yesteryear.

The funny thing is that it’s so ingrained that not even winning will fundamentally change this culture, at least not for quite some time.  This is the inevitable outcome from the slow-turning wheels of progress as Notre Dame marches forward into the middle of the century with historical ghosts and baggage full of tradition clinging on for dear life.